Writing a press release is one way to create awareness of your brand. When people know more about your company and products, there’s a higher chance of generating leads.

How do releases create brand awareness? Brand awareness is putting your brand in front of many people.

Find out the 4 ways on how a release can help generate leads:

  1. Designate a landing page.

Whenever you write a release, there should be a landing page. A landing page is a page on your website that allows you to capture visitor information.

The best landing page is designed for a certain traffic. It may come from your release, white paper or email advertising. Since it came from a lead capture form, there’s a high chance that the site visitors will convert into leads.

A landing page is very important. Once a visitor click on your call-to-action (CTA), they should be directed to a landing page to complete the offer.

For example, you have written a release about your latest Microsoft Windows program. There is a CTA that invites the audience to sign up for a 10-day free trial.

When the audience clicked on the CTA, they are taken to a landing page where they can complete the trial. A form is there where they can fill up the signing up process.

This is an example of a release with a well designed landing page that can convert audiences into leads. Aside from a great CTA, your content should be optimized.

  1. Have a clear CTA.

When you write a release, you want to ensure that you include a strong CTA. Otherwise, the goal of your campaign will not be achieved.

When people read your release, you want to guide them on what to do. Your CTA should compel them to take the next actions.

In the above example, you have a written a content to promote your Microsoft Windows program. You include a link that directs to a page to your site where they can have a 10-day trial of your product. However, without telling them to click on the link, they aren’t going to do it.

Having CTA helps in generating leads. If your goal is to increase the sales of your Microsoft Windows program, directing them to a landing page where they can purchase it surely turns the visitors into buyers.

Here are tips on how you can make a clear CTA in your press release:

  • Create a sense of urgency.

Aside from compelling the audience to a certain action, you are requiring them to do it now. Use strong words that denote urgency, such as now, limited time and today.

  • Talk directly to the audience.

Use active voice that shows command. Tell the audience what to do by directly talking to them.

  • Have one, clear CTA.

Don’t attempt to offer more than one CTA. Readers are definitely going to be confused.


  • Sign up for Microsoft Windows updates
  • View more information about Microsoft Windows updates
  • Click here to pre-order Microsoft Windows updates


  1. The use of the right keywords and choosing the company

Your release is keyword-targeted to ensure that it helps with your search engine optimization. When people search for keywords or phrases, they can find your content. When more people find your release, more people will visit your site which increases your conversions and do a research about press release distribution service 2018.

  1. Writing high quality release.

When you write quality press releases, you have a greater chance for media coverage. Publicity improves your credibility as a business.

If you have a good reputation, you will attract more people. Writing a release that shows you as an industry leader is one way you build awareness and credibility.

People will trust your brand. As a result, they will buy from you and not from your competitors.

By applying these 4 methods, your press release is sure to generate leads. How do you make sure your release can increase your conversion?

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